A disability service located on the Northern Beaches of Sydney, Beaches Care’s approach to support stood out from others in the sector. They believe that support workers should embody more of a friend than a worker – the setting should be fun and adventurous, not clinical.

Beaches Care needed a brand. Full stop. They required a full logo suite, email assets, colour palette, typographic system, imagery, a website, printed merchandise, brand guidelines and continuous social media management and content production.

Their mission statement:
A support network built on mateship.

Project Scope

Images flick between the 'Beaches Care' primary logo, wordmark and brandmark.

Behind the Logo

Interconnected hands represent connection, care and friendship. A wave replaces the thumb as a nod to the culture embedded into the Northern Beaches community. Bright, bold and complementary colours reflect the business’s friendly and playful personality.

The primary logo. Yellow background and purple elements. The symbol is two hands in a shake, with the thumb of one hand turned into a wave. Underneath is the brand name.
Branded business card.
Landscape book closed on front page. Brand style guide.
Book is open on the colour palette pages.
Green t-shirt that says "Supporting independence one walk at a time."
Instagram portrait grid branded.
Repost of post onto story of a video.
Story of a group outing that says "Rain never stops us. It just means bigger waterfalls!"

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