Because second-hand should be first choice. 

Second Act Op Shop is a second-hand opportunity store located in a retirement village on the Northern Beaches of Sydney. They required a complete re-brand, appealing to the young adult demographic while visually communicating the op shop's values of environmentalism and being the helping hands of the local community.

The project involved a new name, full logo suite, colour palette, typographic system, imagery, symbolic illustrations, social media content, signage, printed collateral and merchandise, a website and an in-depth set of guidelines to implement their very own brand identity.

Their Mission Statement:
To be the helping hands of the planet and its people.