Your down-to-earth lawn carer.

Images flick between the 'Ku-ring-gai Mowing' primary logo, wordmark and brandmark.

Kai (founder of Ku-ring-gai Mowing) required a brand identity, logo designs, emailing assets, print-ready merchandise designs, templates for widespread digital and print application as well as a set of guidelines to implement the branding himself.

All design collateral was inspired by Kai's extremely down-to-earth (mowing pun-intended) and genuine nature, as well as the organic core of the company's values. Kai uses only natural ingredients in his gardening, mowing, mulching and landscaping services.

Project Scope

Primary logo. Khaki green background. White elements on top. Symbol is an organic, round shape with lines cut out of it, like an abstract K. Brand name underneath.

Behind the Logo

The shape of the logo’s symbol reflects the organic nature of the environment and Ku-ring-gai Mowing’s ecological values. The choice of a forest green hue hints to the services provided by the company and imitates nature.

The lines cut out of the logo’s symbol mimic the grass lines formed by a lawnmower while also creating an abstract ‘K’ – the first letter of both ‘Kai’ and ‘Ku-ring-gai’.

Branded uniform top.
Branded t-shirt with brandmark.
Image of little baby plant in dark soil.
Closed brand style guide book, landscape.
Brand style guide open onto the Imagery and Colour Palette pages.
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